Strategic visionary in building emerging and iconic brand distinction, relevance, presence, and conversion to accelerate growth and profitability. Operates as an entrepreneur, out of box thinker to improve marketing and sales initiatives through powerful storytelling that drive perception and volume with lean budgets. Agile leader of high performing diverse teams and agencies to drive efficiency and streamline costs. Unafraid to challenge the status quo to chart unknown territories that catapult key performance indicators.
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KEY SKILLS
Business-to-Business / Consumer (B2B / B2C) • Brand Development • Strategy Planning • Portfolio Management • Advertising • Digital Media & Social • Sponsorships • Product Innovation • Strategic Alliances • Consumer Insights • Measurement (KPIs) • Talent Acquisition • Team Management
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CAREER HIGHLIGHTS
Leveraged key insights, analytics, collaboration, and multi-channel media mix for brands and corporations.
MLT Member | 25+ Member Team Oversight | $5M-$100MM P&L Management | Innovative Business Transformation
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Accomplished, Progressive Career, of increased scope and responsibility, advancing from senior- to exec-level management with premiere companies. Thrived in strategic, creative, and operational roles with fluid ease
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Industry Thought Leader, in brand elevation, marketing excellence, and more. Contributing member of multiple Marketing Leadership Teams. Chaired Diversity, Equity, & Inclusion (DEI) team for culture-building. Presenter at ANA, WOMMA, IAB, & Social Media Week NY
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Empowering Team-Builder / Talent Developer. Cultivated top talent and leadership growth via mentoring and consumer-centric training, generating peak performance and personnel advancement
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Multi-Award-Winning Recipient: ‘Product-of-the-Year’, Strongbow 100 Cal Slim Can Innovation (2019); ‘Women-of-Influence in Food Industry’, The Shelby Report (2018); PepsiCo ‘Chairman Award’, Power of One Super Bowl (2014). Guinness World-Record Holder and more
VOLUNTEER & INTERESTS
Volunteer: SCORE Mentor, Canine Assisted Therapy: Dog Therapy Team
Interests: Pickleball | Golf | Former Sailing Instructor